Convert Cold Prospects Into Paying Customers By Anne-Marie Ronsen  You can convert a good portion of your new subscribers, the people that have already opted into your list, into paying customers immediately using one simple technique. How do you do that? It’s easy. It’s called the "One Time Offer". What you need to do is create a one time offer sales landing page between your primary landing page and your thank you page. Historically the one time offer deal has generated the most profits in the online industry. How does it work? It goes something like this: Landing Page Or Free Offer Page One Time Offer Page Thank You Page Or Order Confirmation Page Here is how the process actually works. Your customer enters your site on your landing page. Your landing page may contain a link for them to sign up for a free gift. They sign up for your free product or gift and opt in to your subscriber list. They are immediately directed to your one time offer page before they go to the thank you page or confirmation page confirming their free gift is sent. Your customer has to go through the one time offer page before they receive their free gift, so you have to make this very clear on your one time offer page. You have to let your prospect know that this is the ONE time they will be able to take advantage of the offer you present them with. You can start with a simple headline like, "You HAVE to read this before proceeding to the next page to finalize your free gift." What should your one time offer page look like? Your one time offer page should look like any other sales page. You have to reemphasize throughout to your customer that this is a one time offer, so they can only take advantage of the opportunity you plan to present them with this one time. By highlighting this statement, you create a sense of urgency. You want to make the customer feel like it is absolutely essential they take advantage of your one time offer or they will miss out on a life changing opportunity. Your one time offer page should be dynamic, charged with energy and provide multiple calls to action. Here are some other tips for spicing up your one time offer page: 􀃎 Let your customers know they will not find your offer anywhere else. 􀃎 Let them know the product you are offering is being offered at a special discounted price this one time only. 􀃎 Consider offering your customer a bundle of products they can buy the resell rights to. Your one time offer will give your prospects the opportunity to (1) take the offer or (2) say no and continue to download their free report. It’s that simple. You can include the link that says "No Thank You" on the bottom of the page if you want to prevent the prospect from clicking on it immediately without seeing what it is you have to offer. Either way you have gained a new subscriber and have nothing to lose by trying to sell them something right off the bat. You may be surprised to find out how many visitors are willing to buy something after you offer them a free gift. Just make sure you set up your site correctly so if they do order a special one time offer product they still receive their free gift. If your prospect does end up taking advantage of your free offer, you should send them to a different thank you page where they can acquire their products as well as the free report or gift you offered when they opted into your list. Make sure you personalize this message and follow up with your customers to ensure their satisfaction. This will instill loyalty and trust and help you build long-term relationships with your customers. Summary In this section you "learned the ropes" of successful list building and web page creation. Your goal when trying to build your mailing list should include designing subscriber pulling web pages. These are web pages that encourage visitors to opt in to your mailing list. There are many ways to create these types of pages. You can for example, use a pop up window asking the customer to sign up for your newsletter or ezine. A more common tool is the use of the free gift. You can create a landing page that offers your visitors a free gift. To receive their free gift, they must enter their email address and name. Remember, your free gift must be something of value to your customers. Make sure it is of high quality, because your clients will rank your site and your reliability based on the quality of the free gift they receive. If you aren’t sure what to offer, consider taking a look at the competition. Find out what they are doing. Are they offering free e-books? Free samples? Find a way to provide your visitors with something unique and different. This will help you beat out your competition easily. Another way to build your list and convert visitors into paying customers is by creating a one time offer page. This page should be placed between your landing page and your thank you page. On this page you can let your visitors know about an offer that you are presenting one time only. By creating urgency, you will find you are more likely to win over many customers. Remember when creating all your web pages they should be eye catching, simple and direct. Protect your customers by including a privacy statement. Lastly, don’t forget to personalize your messages as much as you can. Add your handwritten signature at the bottom of your pages to encourage your customers to trust you. These are just a few simple ways you can build successful mailing lists and win over new subscribers and paying customers.