How To Design Successful Subscriber Pulling Web Pages By Anne-Marie Ronsen To build your own mailing list, all you really have to do is learn the ropes, and be willing to put in the time and effort needed to make this work. Let’s talk now about ways you can build your mailing list and subscriber list effortlessly. You can quickly and easily encourage visitors to turn into subscribers on your website by converting frequently visited web pages on your site into subscriber-pulling pages. These are nothing more than web pages that encourage visitors to subscribe to your mailing list. How can you do that? One way you can do this is by using a pop up window that appears when a visitor goes to your web page. The pop up window should ask the visitor for their name and email address. Another tactic many successful marketers use is simply placing an opt-in form on all pages of their website for visitors interested in subscribing to your online newsletter or ezine. This is a simple, subtle and indirect way to encourage people to sign up for your ezine or your newsletter. Opt in lists are a great way of building your list because in essence you are asking your customer for permission to contact them in the future by email about new products you may offer or updates to your site. Many customers will return to your site once you have their permission to contact them. A great way to encourage customers to remain on your list is by sending them an email confirming their agreement to subscribe to your list. Then send them a friendly welcoming message.  A Word On Personalization Customers like to feel wanted and appreciated. Be sure when prospects opt into your mailing list, you treat them like customers, whether they bought something from you or not. You should consider sending them a personalized welcome message and ensure all communications to them contain their name or other personal information. Personalization is a simple trick many marketers use to get closer to their prospects and customers. The closer a prospect feels to you, the more likely they are to buy from you repeatedly, as well as send friends and family to your site to buy from you. Offer A Free Gift Who doesn’t like a free gift? A sensible way to build your mailing list is to offer a free gift, report, newsletter or other object of value to your visitors when they opt-in to your mailing list. You can create a landing page for example, where customers can immediately download a free gift or report in exchange for their email address. This is a great way to pull in more visitors and transform more visitors into buyers. The key here is making sure whatever it is you offer your customer has real value. You don’t want to give away a shoddy product, because they will assume everything else you have to offer is pretty shoddy too. So make sure you invest a little time and effort in your free gift. And be creative. You may for example, offer them a free one hour personal coaching session. Or you may review the first ten pages of their marketing plan and offer advice. Give them something they will value and need, and they will gladly accept your gift and opt-in. You will also build trust and loyalty by doing so. Honestly this is one of the best ways to pull people to your website because you are offering them something free. You will get targeted traffic going to your web page with little effort. The best part? You are proving what you have to offer is valuable, so customers are likely to return. And, even if they do not return on their own, you now have their email addresses or other personal information. Offering Your Ezine You can also easily build your ezine list by taking advantage of ezine marketing and advertising. For those of you new to this, an ezine is simply an online newsletter. Generally, most ezines sponsor one or more paid advertisements. You can use an ezine to grab your subscriber’s attention many ways. The best way is by offering a free or risk free product offer in your ezine ad. When a subscriber clicks on the ad, offer them the choice to opt into your mailing list as an exchange for receiving the free offer. The free offer can be a free report or trial service. This isn’t hard selling, just an easy and low pressure way to encourage members of your list to sign up for your mailing list. In exchange they get something free. It’s easy to build your ezine list by placing an ad in other ezines that require the user to opt in to your list to receive their free product or service. The Subscriber Pulling Web Page Part II You will find there are many ways to create a large subscriber list. As you know, one way you can create a great list is by creating a solid landing page. Let us look at the landing page more deeply now however, so you understand how to design the best landing page possible. A good landing page will, as we mentioned, offer visitors a free gift of some kind. Everyone wants a free gift. The key here is offering something that has value for the customer. If you are selling beauty products and you offer your customer a free shoe, why would they want to opt in to your list? But, if you offer them a sample of your finest moisturizing lotion, there is a very strong possibility they will opt in to your list. Aside from offering something free, you must have your landing page professionally written. A good landing page is much like a sales letter. While you may be looking for subscribers at first and not a hard sale, you should have a page that is good enough to entice your visitors to offer their email addresses. You also want your web page to look good, so if you have to, hire a god web designer to help you build a good looking web page. Good landing pages have some key features: 􀃎 Eye catching headline that grabs your visitor’s attention instantly and compels them to read on. Many refer to this as the hook. Does your headline have a hook? If not, work on it. You may find you have to test a few headlines to find out which one pulls in the most people. 􀃎 Brief introduction. Tell your customer who you are and what you are offering them. Don’t forget to list the benefits of what you have to offer. You can do this using a simple bulleted list. 􀃎 An offer, whether you are offering a free product, newsletter or guide in exchange for an email address. 􀃎 You shouldn’t have any links on your opt-in page (except for links to your privacy policy and other disclaimers) so your visitor is not distracted and freely offers their information. 􀃎 A reminder that your visitor is receiving something free, that there is no charge, no risk and nothing to lose (provided you offer something free as one of your tactics to build your list). 􀃎 A privacy statement to assure your visitors you will keep their information personal and private. Many visitors will not enter their information unless they know their information will be kept private and confidential. 􀃎 Include your handwritten signature, which again builds trust and a personal experience for your visitor. Make sure when you include your signature it is legible. Signatures that are not legible usually suggest the author has something to hide. 􀃎 Make your free product offer look as professional as possible. Consider getting an eCover for it even if it is free, so your customers assume the free gift or product is worthwhile. When you design a simple web page in this fashion, you have a very high possibility of transforming customers into subscribers. You may find up to 80% of visitors subscribe when you create a great landing page. And, if you are not good at web design or even writing, contract others to do the work for you. Just go to www.ibestof.com  and you’ll find hundreds of people capable of setting up your page at a reasonable price.