Anne-Marie RONSEN - How to Have More Power

The mental faculties must be filled with positive thoughts.
Positive thoughts are electricity on the job. Put the switch
on, and you have light and power. Put the switch off, and
you have darkness. The same applies to thoughts. Think
positive thoughts, and you affirm a truth or a principle ad-
mitting no doubt, condition, or qualification. You think ex-
plicitly, definitely, and decisively. Positive thoughts are crea-
tive. Negative thoughts are skeptical; they deny the reality
and truth of everything. Negative thoughts are the result of
distorted thinking. They are destructive. Positive thoughts
are light; negative thoughts are darkness. Turn on positive
thoughts and there is no darkness. The remedy for negative
thinking is positive thoughts. The application of positive
thoughts floods the consciousness with faith, confidence,
dominance, and determination and gives the power to per-
form with decision, precision, skill, and speed.

Negative thoughts of dread, worry, anger, prejudice, jeal-
ousy, envy, grudge, selfishness, cynicism, gloom, hate,
despair, and discouragement disappear instantly when they

meet the positive thoughts of love, faith, consideration, re-
spect, kindness, courage, understanding, persistence, loyalty,
joy, power, plenty, endurance, and strength. Think positive
thoughts and you can accomplish any desire.

Positive thoughts are based on understanding and faith.
Negative thoughts are based on ignorance and doubt. There
is no problem or condition that fails to disappear in the light
of positive thoughts. Face one half of your problems or trou-
bles with positive thoughts, and they will disappear. Then
face the other half, and they will disappear. Positive and
creative thinking will burn holes in problems, as a lighted
cigarette will burn holes in tissue paper.

Here are a few suggestions that will increase positive
thinking.

1. Develop a Positive Attitude

Get the right attitude. Flush all negative thoughts and
fill your mind with the positive thoughts of love, faith, and
good will. Change your attitude and you change your con-
ditions. A good attitude is the right "slant" on the thing you
are doing, or the thing you want to do. I was educated as a
lawyer. But, after my graduation from law school, I decided
to enter the field of selling. This changed my attitude, but
not my ability. With this change of attitude, I began to ap-
ply my ability to selling. In the field of selling I began to
analyze human motives, and to uncover the cause that made
people act. Selling took on a new meaning. I discovered that
it was a definite science combined with a practical art. Sci-
ence taught me what to do, and art taught me how to do it.
I soon realized that a profession was practicing something
that "was," while selling was creating a sale that "was not."
With this new, absorbing, exhilarating, inspirational, idea
planted into my consciousness, I faced the field of selling
with a new zest. I liked the idea of creating, developing, and
expanding ideas to help others. It gave me the spirit to sell.

I wanted to sell. I did sell. This attitude generates enthu-
siasm.

The perfection of any business, art, or craft is determined
by your attitude. The right attitude toward your job taps a
hidden reservoir of knowledge and experience and puts to
work every available force to aid you in the accomplishment
of your goal.

The attitude can be improved by reading good books.
Good books are the foundation stones of civilization. Try
to concentrate each day on some good book. Doing so will
enlarge your capacity to understand and will improve your
attitude toward your present occupation. It will inspire you
to love your present work. It will generate enthusiasm.

2. Co-ordinate Your Thoughts and Ideas in Harmony

Do not procrastinate. Do not hesitate. But by all means,
integrate. Pull your thoughts and ideas together.

Doing any job well requires concentration of thought.
Concentrate and pay strict attention to what you are doing.
A complete integration of your mental attitude produces
equilibrium, balance, and poise. It gives you the power to
perform with efficiency. Your ability is synchronized into a
complete orchestration and you work in perfect harmony
and in perfect unity.

Mental integration turns selling into a hobby. Laziness,
indolence, indifference, and stupidity give way to alertness,
earnestness, activity, and efficiency. Inject yourself into the
job of selling and you will not be conscious of time or effort.

3. Be Inquisitive, and Question Your Own Thoughts

When you question your own thoughts you kindle your
imagination. This in turn increases the flow of blood and
gives you more energy with which to carry on. It also en-
ables you to find all the facts, and these become workable
knowledge to give you greater faith and power. Asking your-

self questions enables you to get rid of negative thoughts
and distortions, which hold you back.

4. Peep Inward Now and Then

Aristotle said: "We are the fragments of what man might
be." Man is inclined to contemplate himself through glasses
colored by doctrines, creeds, beliefs, superstitions, and il-
lusions. Some of these shibboleths exert a might influence
and are inclined to hold a man in subjection. Analyze these
shibboleths and take the best parts of them for your own
enlightenment. Do not be a slave to anything. Throw all ex-
cess baggage overboard. Break any chains that hold you.
Endeavor to get a true picture of yourself, and evaluate and
appraise yourself in the light of your own intelligence. You
will realize your own completeness and your ability to per-
form.

Therefore, look in on yourself and purge your conscious-
ness of all impurities. They disrupt harmony and unity and
hinder enthusiasm. A good mental purge enlarges your hori-
zon and affords you an opportunity to utilize your knowledge
and power. It helps you rid yourself of frustration, discord,
inhibitions, and distortions and enables you to derive full
power from your sales ability. Look in every now and then.
Look at yourself and your acts with the light of reason,
which is there to guide and direct you. By looking in you
will find the inner man, the master mind, and the source of
all power. Remember that reason is the seat of judgment and
gives you absolute dominion over your thoughts. Use it and
it will help you to "charge" yourself.

5. Visualize with a Clear Conception

Whatever you do, try to get a clear conception. Concep-
tion comes from the Latin word concipere, which means "to
conceive." To form a proper conception, either of a material
or an immaterial proposition, is to take into the mind all the

component parts of the proposition. It is grasping with full
intelligence; indulging in reflective thought to form or de-
vise ideas; understanding the meaning of words; interpret-
ing symbols; and creating a scientific plan of action.

A new conception of selling enabled me to reduce selling
to a science. I proved by experience that sales of any prod-
uct or service could be effected successfully by putting into
operation the Law of Averages. I also demonstrated that
the most scientific way to put the Law of Averages into op-
eration was by using the telephone. Selling on this principle
enabled me to sell 10 million dollars worth of life insurance
by telephone. This performance was a new conception of an
old idea. It helped to charge me up. Try to get a clear con-
ception of your occupation. You will be surprised at its pos-
sibilities and opportunities. They will startle you. They will
arouse you. They will inspire you.