What's the difference between private label rights vs. master resell rights?
Resell Rights - RR
If you purchase a product that comes with resell rights, you have the
right to resell the product “as is” in conjunction with the terms and
conditions set forth in your license. Basically this means that you are
not allowed to alter, edit or in any other way change the product. And
you may not put claim it as being your own by putting your name on it as
Check your license, though, for specific resell rights rules. Not all
are the same. For example, some products are not allowed to be sold in
eBay auctions, potentially devaluing them.
Master Resell Rights - MRR
There is one big difference between resell rights and master resell
rights. While resell rights allow you the right to resell the product,
master resell rights allow you to resell the product along with the
This is a powerful combination for potential buyers who also make a
living selling to others. Because with master rights, they can use your
product for themselves plus they can include it in their product line to
generate extra income.
And just as with resell rights, make sure to look closer at the
license that comes with the product. There may be limitations about
where you can sell and not be allowed to add unlimited products to a
membership site, for example.
With Master Resale Rights you keep 100% of the profits and still enjoy the product.
Private Label Rights - PLR
Private label rights are considered by many to be the “grand daddy of
all rights.” When you have private label rights, you are allowed to
edit, alter, revise and in any other way change the product as you like
to suit your needs.
Plus you can claim authorship, slapping your own name or company name
on the product as the author or originator. This means you are able to
change paragraph order, sentence structure, insert other paragraphs or
entire articles, graphics, ads… whatever you want to the product.
Or you might choose to break the product down into several different
products. Regardless of what you decide to do, you can brand it and do
what you want with it- toss up sales materials, promote and sell it as
your own product, naming it what you like.
Many buyers prefer private label rights because they help save lots
of time, money, energy and hard work creating new products. And some
private label rights products come with lots of marketing materials that
you can revise to go with the products, more of a win-win; like
websites, sales copy, articles for marketing and autoresponder series
You retain all profits from the sale of a Private Label Rights product.
Label Resale Rights are licensed to the purchaser. This means the purchaser
may republish and resell the item retaining all profits.